How to market games on social media



Below are my analytics on twitter for this month. They are impressive- I mean 12k impressions, 2K profile visits, 126 mentions and mind you  do not even have a huge following just 600 followers. So what do you do to achieve this numbers and higher.

This post is about showing you game and growing your audience on twitter. 

Twitter is a great place with a huge number of user and if you manage to grow on there you can be able to show your game on a wide audienceand this could be a major boost to your game in terms of advertising. Now here is a number of things  you can do to grow your audience.

1. Create posts on a regular basis about game development

Write about the steps that you follow when making games. Tell people about how you create your game design document,art bible, how you test your gamesand how you market finished games-people love stuf like that.

Engage Your Audience

Twitter has a number of currency and the currencies are retwees, likes, comments and quoted replies. When people comment on your posts, comment back, people like when they are given attention and when you do that they will start following you and before you know it you will have yourself a fanbase.

Plug Your Game

AT ANY OPPORTUNITY YOU GET.  Post screenshots, pictures ,videos,gifs that showcase any part of the game . And if you repeat this  on a regular basis you generate interest in your game and people start following you and checking you out.Make sure you have links to your games page on your profile so that they may click and get to your game.

Complete Your Profile

Make sure you put a bio that descibes who you are and what you do. For instace mine reads: "An #IndieGameDev & a #webdev Making games I feel people would love to play. I also make modern websites and apps". Also add links to your portofolio so that people may know what you do. You might also consider setting up a different account for your game/gamestudio so that you separate personal stuf with work/professional content.

Tags! Tags! Tags!

And i repeat Tags! Tags are the superpower of twitter. Twitter algorithm is built in a way that if you add tags to your content, twitter picks up the posts and shows it to people interested in the same topic.There are also bots developed by people that pick up your content whenever you use certain tags and then they like and retweet it to other users. Some of the tags I use are:

a.)#indiedev-a robust tag to show your content to other indiependent game developers.

b.)#indiegamedev-same as #indiedev

c.)#indie- Show your content across other indies not necessary game developers/gamers

d.)#gaming- show your content to people interested in gaming content

e.)#gamers-show your content to gamers

f.)#screenshotsaturday-this is the holy grail of game developer tags. It is used on saturday and its main objective is to show your game development progress to other users of twitter. This tag usually generates alot of impressions and if you actually show high quality images,videos,gifs you can generate alot of  interest in your game and tap into the wide audience.

g.)#wishlistlistwednesday-used on wednesday and mostly helps rally people to wishlist your game on steam. Also has high impessions and should be coupled with links to your game page and also high quality images,videos,gifs.

h.)gamedev-similar to #indiedev

"In the Spirit of giving back to the community..."

The hand that gives is the one that recieves.

Offer your followers something and this is especially when dealling with fellow developers. For example during screenshot saturday you can ask them to share their progress and promise them that you will help retweet and spread word for their games and actually do that and you will gain yourself followers. For instance peep the image below:

Do you notice how I said I would retweet their posts? Look at the number of impressions, comments and retweets-impressive Right! Right! do that and you will succeed.

That being said we have just released our game Zombie Football and we would appreciate it if you showed us some love.

Get Zombie Football

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